Wednesday, April 25. 2007
From Editor & Publisher:
Anyone thinking the declines in circulation should ease when the Audit Bureau of Circulations releases its spring numbers on Monday will be disillusioned.
According to industry sources, overall daily circulation for the six month ending March 2007 is expected to sink approximately 2.5% while Sunday is forecasted to drop around 3.0%.
Yet again, major metro papers are bearing the brunt of the responsibility for the declines. Papers that are showing daily drops 5% or more, according to circulation sources, include: The Dallas Morning News, The Miami Herald, The San Diego Union-Tribune, The Star Ledger in Newark, N.J., The Orange County (Calif.) Register, The Austin American-Statesmen, the San Jose Mercury News, and the South Florida Sun-Sentinel.
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